What are the Positive &
Negative
Implications of On-Line Trading?
Today's technology
is apparent in almost all aspects of our day to day lives. One of the most
recent introductions that is making its presence felt is on-line trading
in today's stock market. Since the introduction of on-line trading, many
implications, both positive and negative, exist. Which will out weigh the
other is the question left unanswered.
Strengths
of
trading over the internet include such things as:
-
The use of the latest and most efficient
technology available. On-line trading companies such
as E-trade and Charles Schwab spend the extra money needed so that their
on-line visitors will have the privileges of fast and accurate trading
service.
-
Elimination of almost all uses of paper
for orders and trades. If you have ever experienced
filling out a buy / sell order form, you realize that the elimination of
this step makes buying and selling stocks much easier.
-
Increases the accuracy of placing orders.
With so many different stocks with similar symbols available on the different
markets today, it is easy to get the symbols confused. If you place
your order directly yourself, you eliminate the middle man, and reduce
the chances that your order is placed incorrectly. With on-line trading,
you also don't have to risk leaving your request to buy / sell on the voice
mail of your broker, in the event that they are away from their phone.
-
Increases the speed of placing orders.
With the evolution of on-line trading, you no longer have to stay on hold
for what seems like a life time in order to talk to your broker to place
an order. If your stock is moving fast and you're ready to buy or
sell, it's all at your finger tips with on-line trading.
-
Allows for better record keeping and
regulation by investors, brokers, and regulatory organizations such as
the Securities and Exchange Commission (SEC). With
traditional trading, the blunt of record keeping is on the shoulders of
the brokers and their firms. With on-line trading, investors are
given a user name and password, allowing each transaction to be easily
traced. In the unlikely event that your password is stolen, the transactions
can usually be traced back by determining what internet service provider
was used and from there, the person who's account was used.
-
Trades processed faster.
By directly placing your buy / sell order on-line, your transaction is
processed almost instantaneously. On the other hand, when using a
traditional broker, you convey your request to the broker, he / she fills
out the necessary paper work, then places the order. With on-line
trading you eliminate these tedious steps.
-
Investors are more informed about their
investment decisions. In my opinion, this is
one of the most important by-products of on-line trading. You, as
an investor, are able to keep track of the day to day fluctuations of the
stocks you are invested in. Most on-line trading services offer programs
that allow you to make a portfolio of all your stocks, enabling you to
view the value of each of your stocks without even having to search for
each one individually. When using a traditional broker, you are trusting
his/her experience and knowledge, and usually only know second hand of
the status of your investment.
Weaknesses of trading over the internet
include such things as:
-
Concerns about security. One
of the primary concerns most people have
with conducting any kind of transaction on the internet is security.
When conducting transactions on-line in most cases, you must provide payment
by typing in either your credit card number or bank account number, along
with other pertinent information, such as full name, address, and somtimes
even drivers license and social security number. If someone had this
much information about you, there is no limit to what they could do (Have
you ever seen the movie, The Net?).
-
Difficulty of credit card and bank
account transfers. When entering in that 16
digit long credit card number, it is easy to get a number incorrect.
Also, in the case of bank accounts, you are usually asked for your banks
routing number as well, which most people are not familiar with.
A less common problem is that some of the smaller banks still require a
written authorization to transfer money into and out of your account.
-
Must have access to the Internet.
Although most of us do have access to the internet, either through work
or at home, this is an important issue for those who do not. Also,
this is becoming less of a problem as the prices charged by internet service
providers is continually decreasing. Some providers such as NetZero
are providing unlimited monthly access free of charge.
-
High cost of obtaining computer equipment.
Again, most of us do have access to a computer with a modem capable of
connecting to the internet, but for those who do not, this is a serious
consideration. However, computer prices are also on the decrease,
with companies such as Hewlett Packard and Compaq selling PC's for less
than $1000, and other companies selling the full package for little more
than $500. If you are prepared to invest money in the stock
market, this is probably a price you are willing to pay.
-
What happens if your on-line trading
site goes down? This happened to E-trade in
February, causing some investors to lose millions.
-
Limited, if any, available access to
a live person. Most on-line trading companies
offer help through customer service lines and e-mail help, but have only
a few trained people to answer these incoming calls and e-mails.
Also, when tragedy strikes and something happens to the trading site, it
is almost impossible to reach a live person.
-
Who is held responsible if the site
does go down and you lose millions? If you invest
with a broker and he/she makes a mistake, the brokerage firm is held responsible
as long as you can prove fault. However, in the case of an on-line
trading site malfunction, who is held responsible?